Today I was hunting down all the automated blogs that would copy my articles/content without permission. I either reported the blog to its hosting/domain provider, or contacted the owner of the blog which is very rare, since these blogs are automated and have no contact page/email.

Anyway, one of these blogs is a free blog from blogger.com, so I went on and reported it. The response was very fast so I think its an auto responder for copyright infringement cases.

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Hi there,

Thank you for your note. It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (the text of which can be found at the U.S. Copyright Office website: http://lcWeb.loc.gov/copyright/ and other applicable intellectual property laws, which may include removing or disabling access to material claimed to be the subject of infringing activity.To file a notice of infringement with us, you must provide a written communication (by fax or regular mail, not by email) that sets forth the items specified below. Please note that pursuant to that Act, you may be liable to the alleged infringer for damages (including costs and attorneys’ fees) if you materially misrepresent that you own an item when you in fact do not. Indeed, in a recent case (please see http://www.onlinepolicy.org/action/legpolicy/opg_v_diebold/ for more information), a company that sent an infringement notification seeking removal of online materials that were protected by the fair use doctrine was ordered to pay such costs and attorneys fees. The company agreed to pay over $100,000. Accordingly, if you are not sure whether material available online infringes your copyright, we suggest that you first contact an attorney.

To expedite our ability to process your request, please use the following format (including section numbers):

1. Identify in sufficient detail the copyrighted work that you believe has been infringed upon. This must include identification of specific posts, as opposed to entire sites. Posts must be referenced by either the dates in which they appear or the permalink of the post. For example,
http://example.blogspot.com/archives/2003_01_21_example_archive.html#2104575

2. Identify the material that you claim is infringing upon the copyrighted work listed in item #1 above.

YOU MUST IDENTIFY EACH POST BY PERMALINK OR DATE THAT ALLEGEDLY CONTAINS INFRINGING MATERIAL. The permalink for a post is usually found by clicking on the timestamp of the post.

3. Provide information reasonably sufficient to permit Blogger to contact you (email address is preferred).

4. Include the following statement: “I have a good faith belief that use of the copyrighted materials described above on the allegedly infringing web pages is not authorized by the copyright owner, its agent, or the law.”

5. Include the following statement: “I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

6. Sign the paper.

7. Send the written communication to the following address:

Google, Inc.
Attn: Blogger Legal Support, DMCA complaints
1600 Amphitheatre Pkwy
Mountain View, CA 94043

OR Fax to:

(650) 618-2680, Attn: Blogger Legal Support, DMCA complaints
Sincerely,
The Blogger Team

Online technology paved the way for the tremendous growth of ecommerce. Making money online seems to be the fad nowadays. Anybody with a minimum knowledge of computer technology can try his hand at making money online. Google Adsense is one of these money making ventures.

With Google Adsense, expertise is not really necessary to earn that very desirable revenue. Earning revenue is pretty much simple. All you need to have is a website where you can display other people’s advertisement. Google Adsense is a potential income earner of any website. Income is earned every time a visitor clicks on the ads.

However, you may wonder why other website owners earn hundreds of dollars every day while others earn a paltry sum. Could it be luck? Or could it be because those profitable websites have something that you do not have?

The success of any internet advertising campaign largely depends on the click through rate (CTR). The higher the click through rate, the higher the adsense income generated. To achieve high CTR which would also mean higher revenue, a website owner must make sure that the content of the website is of high quality; concise (no one would want to read long and boring content); always fresh and updated. He has to make sure that the content of the website has relevance to the ads displayed.

The color of the ads should match or should enhance the color of the website. At a glance, visitors will think that the ads are just extension of the website. Be sure that the colors used make the content easy to read. A website cluttered with pictures and other features would distract visitors. A simple layout on the other hand will have the effect generating higher click through rates. It is advisable to keep the number of ads placed under the allowable limit so as not to overcrowd the webpage.

The ad placement is another important factor in increasing adsense revenue. Some ads are placed horizontal, others vertical and some are even placed in the middle of some text. The most popular format though is the large rectangle. It is an effective CTR producer because these ads looks like web links and readers click on without really noticing that they are clicking on the adsense. Google suggest the use of vertical instead of horizontal ads because surfers tend to avoid horizontal ads and banners. Another rule of thumb is to place the ads at the top portion of the screen and at the right side of the page. Most people are using the mouse with the right hand so that clicking ads placed on the right side of the page is easier and more convenient.

There are so many ways of increasing adsense revenue, some useful and very effective, some with mediocre result and some would need spending a certain amount in order to earn more. It is up to the website owner to find the most effective means after all it is he who would reap the benefits of his efforts.